THE ASK: Craft a campaign for the ASPCA with brevity in mind. Created for a class assignment.

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THE SOLVE: The ASPCA provides information about the animals they have up for adoption so people can take home a pet with a personality that matches their lifestyle. But the truth is, shelter animals are looking for a good fit just as much as people are. From classified ads to instagram DM's, this campaign imagines how shelter animals would put themselves out there to find their perfect match.

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CW: Mark McColley, AD: Julie Musarra & Joelle Mitchell​

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