THE ASK: Craft a campaign for the ASPCA with brevity in mind. Created for a class assignment.
THE SOLVE: The ASPCA provides information about the animals they have up for adoption so people can take home a pet with a personality that matches their lifestyle. But the truth is, shelter animals are looking for a good fit just as much as people are. From classified ads to instagram DM's, this campaign imagines how shelter animals would put themselves out there to find their perfect match.
CW: Mark McColley, AD: Julie Musarra & Joelle Mitchell