THE ASK: Fix any struggling brand of my choosing. Created for a class assignment.

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THE SOLVE: Shortly after this project was assigned, I came across a tweet from former child star Frankie Muniz that read, "If you bank with Wells Fargo, I feel really bad for you. They're awful." I took that as a sign. Knowing nothing about Wells Fargo — or the banking industry — I decided to take on the challenge of repairing their badly maimed reputation in order to regain the trust of the millennial market. And so, this campaign was born.

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AAF AAA Mid-MI Gold ADDY winner 2020, AAF AAA District 6 Silver ADDY winner 2020.

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