THE ASK: Fix any struggling brand of my choosing. Created for a class assignment.
THE SOLVE: Shortly after this project was assigned, I came across a tweet from former child star Frankie Muniz that read, "If you bank with Wells Fargo, I feel really bad for you. They're awful." I took that as a sign. Knowing nothing about Wells Fargo — or the banking industry — I decided to take on the challenge of repairing their badly maimed reputation in order to regain the trust of the millennial market. And so, this campaign was born.
AAF AAA Mid-MI Gold ADDY winner 2020, AAF AAA District 6 Silver ADDY winner 2020.