THE ASK: Elevate the perception of the hotdog in a fully integrated marketing campaign for Wienerschnitzel. Created for the 2019 National Student Advertising Competition.
THE SOLVE: Our research revealed that hotdogs generally evoke positive memories and associations among consumers. Unfortunately, love for the hotdog is squandered with misconceptions stemming from unfavorable conversations about them. Consumers are left with a suppressed love for the hotdog. This campaign leads the conversation that eliminates consumer guilt and validates hot dogs in today's food landscape.
District 6 Third Place winner.
Brand Activation - Wiener Wedding
CREATE YOUR OWN HOTDOG SOCIAL MEDIA CONTEST
I served as an art director on the creative team. Although I was involved in many aspects of the creative, my largest stake is in the conception and execution of the interactive social media contest.
Fellow creative team members: Max Sarkisian, Nareh Vartanian, Tanner Evans, Jonathan Douglas, Andi Ives, Shannon Parr, Amanda Merkel, Anna Warbel, Brandon Jung, Melanie Ebeling, Megan Vratsinas