Traverse Bay CHildren's Advocacy center
A social media campaign created for a non-profit organization that is on a mission to eradicate child abuse. I worked with a partner to concept the strategy and fully executed the art direction for this campaign.
The insight that this campaign draws upon is that the signs of child abuse often go unrecognized until it is too late. Parents and other adults may brush off the signs because they don't realize their implications. This campaign strives to eradicate child abuse by educating parents about different behaviors they should be aware of when protecting their child against a potential abuser. The street sign imagery emphasizes the level of importance in which parents should be considering the signs of child abuse.